NIJ & BIJ
_______
Cocktail Service
Role Art Director
Year 2021
Overview
This project was done for NIJ & BIJ, a cocktail brand based in Tel Aviv. As they were expanding their business and building their website they needed new shots of their cocktails and cocktail kits. Instead of going for classic product shots they decided to do something more creative to build the brand’s visual identity and make it stand out from competitors.
Context
NIJ & BIJ was conceived by a Tel Aviv couple with a big passion for the cocktail world and over a decade of experience behind and in front of the bar. What started out as a small business for home delivered mix-it-yourself cocktail kits during the first months of the Covid pandemic grew to be an entire operation that now includes a cocktail brand, private workshops and bar services, all designed to make the cocktail world more accessible and less threatening.
Design Concept
NIJ & BIJ’s brand identity concentrates in three things: High quality, fresh ingredients, and fun. Based on that we decided to shoot every cocktail along with its ingredients, showing the grade A liquor and fresh produce used in the cocktails, as well as making it easy for the customer to know what’s in the cocktail. In order to make it fun we used color blocks and geometric shapes made of different materials, together with leaves and flowers, all meticulously staged to give it a sense of Gestalt and Zen.
Color and Style
We based our color scheme on the brand’s colors, used in their packaging and illustrations, as seen here:
For the set we used colors that are relaxing and inviting - pastels and earth tones -to complement the more saturated colors of the flowers, vagitation and fruit.
